An IIT Bombay, IDC Postgraduate, she has believed throughout her career that “ Good Design is an integral part of every business”. She worked on UI/UX before it became the new buzzword. A design veteran with more than 25 years of experience she headed Design and graphics studio at prominent media houses like Plus Channel, B4U before joining the telecom sector. Her telecom stints include Reliance communications, Tata Teleservices where she handled the complete UI/UX, Design and Graphics.
She started her own design studio, ”Tattva design studio” before merging it with Popup Technologies which she co-founded in 2011 – a Mobile apps Development (MAD) company with a tagline “ Mad about Apps “ and in the course of five years this company has evolved to “ Beyond Apps “. From the beginning the focus was to make technology more personal, friendly and meaningful. We are always looking for new ways to make the digital experience more delightful for everyone.